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ATHENS CITY TOUR CORPORATE DESIGN |
Athens City Tour provides tour services for visitors in Athens and Piraeus with double-decker, open-air buses and multi-lingual commentary in 8 languages.
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The aim of the new corporate identity was the differentiation from competition, the creation of a strong brand based on the unique corporate features and a better positioning in the market. The new logo refers to the notions of touring and everlasting ride.
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