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CAMPAIGN FOR GM ANIMAL PRODUCTS |
Proposal for Greenpeace Campaign & Consumers Guide for the genetically modified animal products, which was awarded by the Greek Graphic Design and Illustration Awards 2011 in the "Unpublished Project" category.
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The campaign focuses, visualises and communicates three different dimensions: Genetical Modified products (GM), present-future dimension and consumer action. In order to show the concept of the "modification" we illustrated animals, which combine characteristics of different species. At the same time, the illustrations refer to children's drawings, so that we communicate the immediate consequences of the use of GM products. We created a complete GM Guide kit, which also features a shopping list notebook to show in a very direct and simple way that consumers should take into account Greenpeace's GM Guide when they buy food products.
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